Most customers start with fresh flavors — especially ICE or MINT varieties. That cool and refreshing feeling is the most popular choice worldwide and a safe first pick for new users.
The second most popular category is fruity flavours. Customers especially enjoy tropical tastes like passionfruit and mango, as well as fruit flavors combined with ice or mint for an extra fresh experience.
The third category includes more unique and special flavors, such as cola and other distinctive taste profiles for customers looking for something different.
Strength preferences are very personal. Some customers prefer a smooth and lighter experience, while others want a much stronger nicotine hit. That’s why we recommend keeping products from every strength category from mild to the strongest available in your fridge.